Cada segundo más y más gente toma sus decisiones de compra con una búsqueda en la red, por lo que debemos asegurarnos que van a ver lo que nosotros queremos que vean. Para ello existen herramientas y sistemas que te alertan rápidamente sobre lo que ocurre.
Como consecuencia, la reputación se está convirtiendo en una de las claves para alcanzar las ventas deseadas, de modo que la importancia de relaciones humanas positivas es cada vez mayor.
La red es una plataforma de comunicación social sin fronteras, tus clientes utilizan herramientas como Trypadvisor para decidir si van o no a tu hotel o ciudad. Así que no solo es cuestión de estar sino de participar sin miedo a un comentario negativo, más bien tomando decisiones sobre ellos con la mayor rapidez, y siempre contestando, no ignorándolos.
Si miras con detalle la declaración de filosofía de Google, encontrarás las claves de su éxito. Larry Page afirmó “… mientras sigamos viendo hacia el futuro, estos principios esenciales guiarán nuestras acciones”:
- Piensa en el usuario, y todo lo demás seguirá
- No hay nada mejor que el afán de superación
- Es mejor ser rápido que lento
- La democracia es una buena forma de gobierno para la web
- No es necesario que estés en tu escritorio para requerir una respuesta
- Se puede ganar dinero sin hacer mal
- Siempre hay más información por descubrir
- La necesidad de información cruza todas las fronteras
- Se puede ser formal sin llevar traje
- Ser muy bueno no basta
Mi consejo.. “Relax, Have Fun and Chat with Friends”
1 comentario:
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